![]() ![]() It’s more about enhancing storytelling with the technology,” he added. “What’s really encouraging is that no longer conversations are about the cost involved, as filmmakers are more concerned about providing the best experience for audience. The excitement we’re seeing from filmmakers and exhibitors is proof to our success,” Kedia said, and added that actor Suriya’s recently released Tamil thriller “Massu” was their 100th title. “Considering we had just one screen when we started a couple of years ago, it’s very encouraging to see we have come this far. The company’s journey so far has been very successful. In south alone, “Baahubali” is expected to release in over 50 Atmos facilitated movie screens.įirst introduced in India in 2012 with superstar Rajinikanth-starrer “Sivaji 3D”, Atmos has successfully released 100 Indian film titles. And since it’s releasing in Telugu, Tamil, Hindi and Malayalam, we’re targeting to release it in all the 100 Atmos screens in the country, depending upon how the shows will be programmed,” he said. I haven’t seen anything like ‘Baahubali’ in India ever. Thanks to “Baahubali”, which releases in cinemas worldwide on Friday, several exhibitors across the country have added additional screens with the technology.
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